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How Partisan Politics Could Take a Bite Out of Your Wallet

When individuals lack the skill or time to build an investment portfolio, they frequently invest in mutual funds. Ideally, mutual funds maximize client wealth by investing their clients’ assets in funds that best match the client’s investment strategy (low-risk, short-term, etc.). However, research by SDSU finance professor, Dr. Yaoyi Xi, and Dr. M. Babajide Wintoki...

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Women Are 30 Percent Less Likely to Be Considered for a Hiring Process Than Men

Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...

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Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity

Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...

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How Measurable Is Online Advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...

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Attractive Businesswomen Viewed as Less Trustworthy ‘Femmes Fatales’

A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. This “femme fatale effect,” as she and a University of Colorado colleague call it, goes beyond a commonly accepted explanation that attractive women simply aren’t seen as fitting in traditionally masculine...

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New Type of Mobile Tracking Link Shoppers’ Physical Movements, Buying Choices

Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information about consumers to increase the effectiveness of mobile advertising based on customers’ location. A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall...

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Reattaching to Work Is Just as Important as Detaching from Work

Research has increasingly shown that an employee’s ability to mentally detach from work and recoup during non-work hours is important for their well-being. But a new study co-authored by a Portland State University professor suggests the opposite is just as important: employees who mentally reattach to work in the morning are more engaged at work....

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The Power of Gratitude in the Workplace

If you knew that expressing gratitude to a colleague would improve their life and yours, would you do it more often? A new study by Portland State University researchers–business professor David Cadiz, psychology professor Cynthia Mohr, and Alicia Starkey, a recent Ph.D. graduate in psychology–together with Clemson State University professor Robert Sinclair, exhibits a positive...

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Money-Savers Focus Attention — and Eyes — on the Prize

Why are some people able to patiently save for the future, while others opt for smaller amounts of money now? A new study from Duke University takes a close look at what drives “patient savers,” and reaches some surprising conclusions. Saving takes patience. People must sacrifice instant financial rewards in favor of larger, delayed rewards....