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What It Takes for Green Businesses to Advertise Online

The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been among the fastest growing business sectors in the U.S. national economy, recently some of its segments have become stagnant or have declined in economic...

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The Hidden Secrets of Creating a Viral Youtube Ad

Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5...

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How Does the Gig Economy Impact Your Organization?

Although artificial intelligence (AI) often comes to mind when we think of the future of work, there is also a vibrant conversation about the structure of work and where work is going to be completed. The gig economy refers to a work context that consists primarily of short-term independent freelance workers contracting with organizations or...

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Measuring Impact of Product Placement

Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web...

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In the Aftermath of Company Scandals, Auditors Charge Higher Fees or Leave

When thousands of fake Wells Fargo accounts came to light in 2016, the media scrutinized everyone behind the scandal, with the bank’s external auditor, KPMG, sharing print space in nearly every article. A new study from researchers at University of Colorado Denver, Bentley University, and Northeastern University found that the media blowback related to environmental, social and governance...

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How Can Organizations Promote and Benefit from Socioeconomic Diversity?

Although most organizations have begun embracing diversity and inclusion (D&I) practices tailored to individual differences (e.g., race, gender, age), few organizations consider how one’s social class background might affect workplace experiences. The new white paper, “Benefits of Socioeconomic Diversity to Organizations: How Organizations Can Promote and Benefit From Socioeconomic Diversity,” draws on research from various...

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Belief in the ‘Prosperity Gospel’ Does Not Turn People into Successful Entrepreneurs

Belief in the “Prosperity Gospel” — that God financially blesses faithful followers — does not turn individuals into successful entrepreneurs. But prosperity beliefs can fuel values linked to entrepreneurial thinking, such as power and achievement, according to a Baylor University study. However, researchers found no direct relationship between prosperity beliefs and willingness to take risks,...

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Women’s Leadership Potential for Top Jobs Overlooked in Favor of Men

The potential of women for leadership roles is being overlooked, while men benefit from the perception that they will grow into the role, new research from the University of Kent shows. Researchers at the University’s School of Psychology carried out two experimental studies that suggest that women have to demonstrate high performance in order to...

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Eat or Be Eaten: Street Food Vendors Resist and Adapt to Changing Society

Street food vendors are ubiquitous in low- and middle-income countries. They offer up quick, cheap, and diverse food and drink, while also serving as sources of employment and socialization. Yet because the stalls block sidewalks and supposedly drag down real estate values, urbanization projects commonly try to ban or relocate them. Street vendors, however, are...

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VisiBlends, a New Approach to Disrupt Visual Messaging

Visual blends, which join two objects in an unusual, eye-catching way, are an advanced graphic design technique used in advertising, marketing, and the media to draw attention to a specific message. These visual marriages are designed to precipitate an “aha!” moment in the viewer who grasps one idea from the union of two images. For...