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How Measurable Is Online Advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...

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Attractive Businesswomen Viewed as Less Trustworthy ‘Femmes Fatales’

A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. This “femme fatale effect,” as she and a University of Colorado colleague call it, goes beyond a commonly accepted explanation that attractive women simply aren’t seen as fitting in traditionally masculine...

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New Type of Mobile Tracking Link Shoppers’ Physical Movements, Buying Choices

Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information about consumers to increase the effectiveness of mobile advertising based on customers’ location. A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall...

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Reattaching to Work Is Just as Important as Detaching from Work

Research has increasingly shown that an employee’s ability to mentally detach from work and recoup during non-work hours is important for their well-being. But a new study co-authored by a Portland State University professor suggests the opposite is just as important: employees who mentally reattach to work in the morning are more engaged at work....

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The Power of Gratitude in the Workplace

If you knew that expressing gratitude to a colleague would improve their life and yours, would you do it more often? A new study by Portland State University researchers–business professor David Cadiz, psychology professor Cynthia Mohr, and Alicia Starkey, a recent Ph.D. graduate in psychology–together with Clemson State University professor Robert Sinclair, exhibits a positive...

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Money-Savers Focus Attention — and Eyes — on the Prize

Why are some people able to patiently save for the future, while others opt for smaller amounts of money now? A new study from Duke University takes a close look at what drives “patient savers,” and reaches some surprising conclusions. Saving takes patience. People must sacrifice instant financial rewards in favor of larger, delayed rewards....

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Do Cold Temperatures Result in Heat-Of-The-Moment Purchases?

In 2005, the New York Times reported that high end retailer Bergdorf Goodman kept its stores chilled to 68.3 degrees, whereas Old Navy’s was kept at a balmy 80.3. Meanwhile, the swanky IFC mall in Hong Kong is kept at a frigid 59 degrees Fahrenheit. There may be a reason why luxury retailers keep their...

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R-E-S-P-E-C-T? LGBT Views on Police Legitimacy and Authority

Lesbian, gay, bisexual, and transgender (LGBT) individuals have a long history of discrimination in the United States. Studies show that they continue to be discriminated in employment, housing, and places of public accommodation, among others. Due to lack of comprehensive state and federal laws, it continues to be legal to fire gay, lesbian, and bisexual...

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Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation

Academic literature recognizes innovation as one of the main drivers of a company’s stock value, but experience says that it’s not always the case and that, when it is, the magnitude of the effect can vary wildly. New research by Bocconi University and Texas A&M scholars proposes a finer-grained view asserting that: The reaction of large...