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How Successful Are Retailer-Themed Super Saver Events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study forthcoming in the March issue of the Journal of Marketing is titled “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” and is authored by Jonne Guyt...

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2019 Came to a Close With Developments in the Cases Against Emily Ratajkowski, Kendall Jenner Over Fyre Fest

Months after the dust settled on Fyre Festival, the “luxury” music festival gone awry, and after the failed-festival’s attendees had lodged their individual multi-million dollar lawsuits, citing everything from negligence to fraud, a handful of new lawsuits were filed in conjunction with the bankruptcy filing of Fyre Festival LLC. In a quest to recover the $16 million-plus...

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New Research Shows Live Chats Can Increase Sales by Nearly 16%

Live chats between sellers and buyers can increase purchase probability of tablets by 15.9%. Sellers with low feedback scores benefit more from live chat conversations than sellers with high scores.  Popular products sell even better after a live chat. Consumers are more likely to initiate a live chat conversation when the perceived risk of purchase...

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People Think Marketing and Political Campaigns Use Psychology to Influence Their Behaviors

A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviours, ultimately they feel the choices they make are still their own. The research, led by Dr. Magda Osman from Queen Mary University of London, asked people to volunteer everyday examples of when they feel...

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Research Offers New Way to Assess an Organization’s Public Relations

Communication and marketing experts place great weight on an organization’s relationship with its public stakeholders, and a new tool allows organizations to better measure and describe the nature of these relationships. “Traditionally, these relationships are measured using questionnaires, which provide only a static snapshot of how one party viewed an organization,” says Yang Cheng, co-author...

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Plants Can Improve Your Work Life

A study out of the University of Hyogo in Awaji, Japan, details the stress-reducing benefits to office workers that even a small plant situated within easy viewing can impart. Masahiro Toyoda, Yuko Yokota, Marni Barnes, and Midori Kaneko explored the practical use of indoor plants to boost mental health among employees typically removed from exposure...

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Model Beats Wall Street Analysts in Forecasting Business Financials

Knowing a company’s true sales can help determine its value. Investors, for instance, often employ financial analysts to predict a company’s upcoming earnings using various public data, computational tools, and their own intuition. Now MIT researchers have developed an automated model that significantly outperforms humans in predicting business sales using very limited, “noisy” data. In...