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Researchers Find That Cookies Increase Ad Revenue for Online Publishers

Key Takeaways:   Behavioral targeting of personalized advertising (cookies) doubles online ad prices. Most American consumers choose not to opt-out of targeted online advertising. How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of “cookies” that the site told you will enhance your...

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Entrepreneurs Have Different Storytelling Styles for Presenting Business

Not all companies succeed for one reason or another and statistics highlight that every second Finnish company will cease operations within five years of founding. A new study entitled Post-Failure Impression Management: A Typology of Entrepreneurs’ Public Narratives after Business Closure by researchers at the Aalto University School of Business’ department of management studies shows...

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Measuring the World of Social Phenomena

Economists working with Professor Marko Sarstedt from Otto von Guericke University Magdeburg are demanding that the same scientific standards be applied to economics and the behavioral sciences in general as are used in the natural sciences. They believe that the inherent uncertainties in measured values must be described and quantified in order to enhance the...

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Sustainability Strategies More Successful When Managers Believe in Them

New research from Cass Business School has found that business sustainability strategies can succeed alongside mainstream competitive strategies when managers believe in them. In ‘Toward a Process Theory of Making Sustainability Strategies Legitimate in Action‘, published in the Academy of Management Journal, the researchers found that although managers support sustainability strategies, there can be tensions in...

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Tiny Price Gaps Cost Investors Billions

Imagine standing in the grocery store, looking at a pile of bananas. On your side of the pile, the manager has posted yesterday’s newspaper flyer, showing bananas at 62¢ per pound–so that’s what you pay at the register. But on the other side of the pile, there’s an up-to-the-minute screen showing that the price of...

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Where Are the Hispanic Executives?

Many organizations have prioritized workplace equality and access to high-paying, executive level jobs for minority groups in recent years. Several 2020 presidential candidates are putting forward plans to increase minority executive positions by diversifing corporate boards, punishing companies with poor diversity track records and increasing funding for minority-led business institutions. However, according to our own...

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Good Connections Key to Startup Success

The future potential of early stage startups can be assessed by their existing professional relationships, research led by a team at Queen Mary University of London suggests. Using available online data from 41,380 companies collected over 25 years, the research team created a visual network to show connections between companies and their employees. They found...

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Collective Leadership Groups Maintain Cohesion and Act Decisively

Members of collective leadership groups can maintain cohesion and act decisively when faced with a crisis, in spite of lacking the formal authority to do so, according to new research from Cass Business School. The study ‘Ambiguous Authority and Hidden Hierarchy: Collective Leadership in an Elite Professional Service Firm’ examines the distinctive power dynamics revealed...

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How Successful Are Retailer-Themed Super Saver Events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study forthcoming in the March issue of the Journal of Marketing is titled “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” and is authored by Jonne Guyt...