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In the Aftermath of Company Scandals, Auditors Charge Higher Fees or Leave

When thousands of fake Wells Fargo accounts came to light in 2016, the media scrutinized everyone behind the scandal, with the bank’s external auditor, KPMG, sharing print space in nearly every article. A new study from researchers at University of Colorado Denver, Bentley University, and Northeastern University found that the media blowback related to environmental, social and governance...

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How Can Organizations Promote and Benefit from Socioeconomic Diversity?

Although most organizations have begun embracing diversity and inclusion (D&I) practices tailored to individual differences (e.g., race, gender, age), few organizations consider how one’s social class background might affect workplace experiences. The new white paper, “Benefits of Socioeconomic Diversity to Organizations: How Organizations Can Promote and Benefit From Socioeconomic Diversity,” draws on research from various...

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Belief in the ‘Prosperity Gospel’ Does Not Turn People into Successful Entrepreneurs

Belief in the “Prosperity Gospel” — that God financially blesses faithful followers — does not turn individuals into successful entrepreneurs. But prosperity beliefs can fuel values linked to entrepreneurial thinking, such as power and achievement, according to a Baylor University study. However, researchers found no direct relationship between prosperity beliefs and willingness to take risks,...

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Women’s Leadership Potential for Top Jobs Overlooked in Favor of Men

The potential of women for leadership roles is being overlooked, while men benefit from the perception that they will grow into the role, new research from the University of Kent shows. Researchers at the University’s School of Psychology carried out two experimental studies that suggest that women have to demonstrate high performance in order to...

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Eat or Be Eaten: Street Food Vendors Resist and Adapt to Changing Society

Street food vendors are ubiquitous in low- and middle-income countries. They offer up quick, cheap, and diverse food and drink, while also serving as sources of employment and socialization. Yet because the stalls block sidewalks and supposedly drag down real estate values, urbanization projects commonly try to ban or relocate them. Street vendors, however, are...

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VisiBlends, a New Approach to Disrupt Visual Messaging

Visual blends, which join two objects in an unusual, eye-catching way, are an advanced graphic design technique used in advertising, marketing, and the media to draw attention to a specific message. These visual marriages are designed to precipitate an “aha!” moment in the viewer who grasps one idea from the union of two images. For...

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How Partisan Politics Could Take a Bite Out of Your Wallet

When individuals lack the skill or time to build an investment portfolio, they frequently invest in mutual funds. Ideally, mutual funds maximize client wealth by investing their clients’ assets in funds that best match the client’s investment strategy (low-risk, short-term, etc.). However, research by SDSU finance professor, Dr. Yaoyi Xi, and Dr. M. Babajide Wintoki...

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Women Are 30 Percent Less Likely to Be Considered for a Hiring Process Than Men

Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...

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Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity

Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...

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How Measurable Is Online Advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...