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The Evolution of Walmart and its Quest to Become an e-commerce Powerhouse

For decades, Walmart solidly held the reins as the largest retailer in the world. The Bentonville, Arkansas-based multinational retail corporation’s competition trailed far behind and it could afford to focus almost exclusively on its roots as a big-box retail chain, selling low-priced staples, such as laundry detergent, paper towels, bottled water, groceries, and even apparel...

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Employee Contract Structures in Startups Can Be Determining Factors of Success

New Management Science Study Key Takeaways: Equal ownership — if agreed upon early — attracts low effort personality types and leads to poor performance. Waiting to finalize contracts can improve performance and narrow the effort and value gap between equal and non-equal contracts by more than 60%. Risk tolerance, gender, age and other factors don’t play a...

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Strategies to Connect with Barricaded Buyers

Researchers from Clemson University and University of Kentucky published a new paper in the Journal of Marketing, which examines several means by which suppliers can enhance their competitiveness when selling to barricaded buyers. The study, forthcoming in the November issue of the Journal of Marketing, is titled “Selling to Barricaded Buyers” and authored by Kevin Chase and...

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How Marketers Can Shape Customer Sentiment During Events

Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms’ customer engagement initiatives in social media and analyzes how firms seek to influence digital sentiment by shaping customers’ experiential interactions. The study, forthcoming in the November issue of the Journal...

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Trapped by a Flexible Schedule: The Pain and Price of Freelance Work

A flexible schedule is one of the main advantages of freelance work. But don’t rejoice in your freedom just yet: self-employment often disrupts the balance between life and work and takes up more time than traditional office work. HSE University researchers Denis Strebkov and Andrey Shevchuk investigated the downsides of independent work. Disadvantages of the Benefits The advantages of self-employment...

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Gucci Says It Will Be Completely Carbon Neutral by the End of September

Gucci is going carbon neutral. The Kering-owned brand announced on Thursday that it is upping the ante in its existing decade-long sustainability plan, and confirmed that it will be completely carbon neutral by the end of September. “A new era of corporate accountability is upon us and we need to be diligent in taking all steps...

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How We Make Decisions Depends on How Uncertain We Are

A new Dartmouth study on how we use reward information for making choices shows how humans and monkeys adopt their decision-making strategies depending on the uncertainty of information present. The results of this study illustrated that for a simple gamble to obtain a reward, when the magnitude or amount of the reward is known but...

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Why Should You Care About AI Used for Hiring?

Artificial intelligence has become much more prominent in business processes recently, and was voted the number one trend in Society for the Industrial and Organizational Psychology’s (SIOP) Top 10 Workplace Trends for 2019. SIOP is currently celebrating Smarter Workplace Awareness Month to highlight trends like AI in an effort to help organizations grow and thrive...

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Fashion Brands’ Business Practices Undermining Progress on Ending Garment Worker Exploitation

Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report on working conditions in the Southern Indian garment industry powerhouse. Short production windows, cost pressures and constant fluctuations in orders by brands and retail chains like Nike,...

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Do Those Retail Apps Increase Customer Engagement and Sales in All Channels?

Mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer’s website but also in its stores. App users exhibit greater product returns. Retail mobile app users are likely to buy a more diverse range of products. Shoppers buy more when they access mobile apps for loyalty rewards programs,...