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Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity
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Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity

Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...

Where Are Teens Getting Their Electronic Cigarettes?
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Where Are Teens Getting Their Electronic Cigarettes?

Ashley Merianos, an assistant professor with University of Cincinnati’s School of Human Services, performed a secondary analysis of the 2016 National Youth Tobacco Survey and found that of 1,579 adolescents between the ages of 12 and 17 who had admitted to using electronic cigarettes within the last 30 days of the survey, 13.6 percent were...

Collaboration Aims to Reduce Racial and Ethnic Disparities in Clinical Trials
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Collaboration Aims to Reduce Racial and Ethnic Disparities in Clinical Trials

Spencer Hoover, vice president and executive director of the Henry Ford Cancer Institute, is co-author of a manuscript published in the Journal of Oncology Practice aimed at establishing best practices to promote diversity in clinical trials. In-depth interviews were conducted with leaders from U.S. cancer centers with above average recruitment of racial and ethnic minority groups into clinical...

How Measurable Is Online Advertising?
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How Measurable Is Online Advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...

To Stoke Creativity, Crank Out Ideas and Then Step Away
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To Stoke Creativity, Crank Out Ideas and Then Step Away

There is an effective formula for unlocking employees’ creative potential, according to new research from the McCombs School of Business at The University of Texas at Austin and the Gies College of Business at the University of Illinois at Urbana-Champaign. Employers should incentivize workers to produce an abundance of ideas — even mediocre ones —...