A firm handshake used to be all a job candidate needed to make a good first impression, but today a growing number of firms are relying on artificial intelligence to screen applicants. Using AI to conduct first-round interviews saves time and money. But it also changes how job candidates act — and not always for...
Use of artificial intelligence should match intent, theme of advertisement, researchers say Artificial intelligence can create realistic depictions of just about anything, but that does not mean advertisers should lean on the technology, according to a study led by University of Mississippi professors. Some AI-generated or supported ad campaigns, such as Coca-Cola’s 2023 Create Real Magic...
Toronto – Sometimes you can be too good at your job. Take streaming services, like Spotify or Netflix. With engagement being their main goal, their recommendation algorithms typically identify which content a user engaged with most in the recent past and efficiently suggest more of the same. Content and genres that rated limited engagement over...
For decades, the path into the American wine market was relatively predictable. A French or Italian winery found an importer. The importer found distribution. The distributor purchased inventory, put salespeople behind the brand and presented the wines to restaurants and retailers. The producer shipped the wine, supported the occasional market visit or tasting, and waited...
The next time you call an Uber ride or order food delivery with an app, there’s a good chance that the gig worker you meet is getting government benefits. In 2025, companies such as DoorDash, Lyft and Uber had the most workers receiving Supplemental Nutrition Assistance Program benefits among all major employers, according to a...
U.S. President Donald Trump has escalated his trade war with Canada, announcing 50 per cent tariffs on a range of Canadian goods, from wine and hockey sticks to cement and dairy products. The new rates will take effect in 30 days. The White House claims the increase, imposed under a rarely used provision of the...
Men and women achieve similar economic outcomes in negotiations, but female negotiators foster stronger interpersonal relationships, which lead in turn to greater satisfaction with the result and a greater desire to negotiate with that woman again in the future, according to new research co-authored by Cornell University. “So much of negotiation research has really focused on men’s advantages,” said Charlotte “Charlie” Townsend,...
Americans spend a remarkable amount of time shopping – more than on education, volunteering or even talking on the phone. But the way they shop is shifting dramatically, as major platforms and retailers are racing to automate commercial decision-making. Artificial intelligence agents can already search for products, recommend options and even complete purchases on a...
Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey activates a masculine mindset, and wine primes a sophistication mindset. Those are the key takeaways of a new study my team and I published in the journal Young...
When Microsoft co-founder Paul Allen died on Oct. 15, 2018, he left behind an estimated US$26 billion that he wanted to largely leave to charity. Allen died at 65 of septic shock after a yearslong cancer battle. He’s back in the news because his estate is finally selling an asset that represents nearly a quarter...