Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement rate per post is 0.37 percent; on Twitter, it is even lower at 0.05 percent. New research from the University of Notre Dame...
New year, new you – the pressure to be the best version of yourself builds in January, including the need to be comfortable in your own skin. That’s why experts at The University of Texas Health Science Center at Houston (UTHealth) are sharing their top tips on improving how your skin looks and feels both...
“Civilization begins with distillation,” said William Faulkner, a writer and drinker. Although our thirst for alcohol dates back to the Stone Age, nobody has figured out a good way to deal with the ensuing hangover after getting drunk. As a chemical engineering professor and wine enthusiast, I felt I needed to find a solution. As...
Many Airbnb venues in the United States fail to provide the critical carbon monoxide and fire safety protections that are legally required of hotels and motels, suggests new research from the Johns Hopkins Bloomberg School of Public Health. The analysis, published May 7 in the journal Injury Prevention, revealed that while the majority of rental properties–80...
In the 1930s, parents across the U.S. were panicked. A new documentary, “Reefer Madness,” suggested that evil marijuana dealers lurked in public schools, waiting to entice their children into a life of crime and degeneracy. The documentary captured the essence of the anti-marijuana campaign started by Harry Anslinger, a government employee eager to make a...
Software developers are working to release fixes and updates to protect computers and mobile devices from two security flaws discovered by a team of researchers from Google Project Zero working with academia and cybersecurity firms. The flaws, known as “Meltdown” and “Spectre” affect computing devices with chips from Intel Corp, Advanced Micro Devices Inc., and...
Every day about 100 people die in car crashes on U.S. roads. That death toll is a major reason why both Congress and the Trump administration are backing automotive efforts to develop and deploy self-driving cars as quickly as possible. However, officials’ eagerness far exceeds the degree to which the public views this as a...
