Live chats between sellers and buyers can increase purchase probability of tablets by 15.9%. Sellers with low feedback scores benefit more from live chat conversations than sellers with high scores. Popular products sell even better after a live chat. Consumers are more likely to initiate a live chat conversation when the perceived risk of purchase...
Highlighting female achievements in the workplace makes capable women significantly more likely to want to be the boss, a study shows. Public feedback about a woman’s performance can significantly increase her willingness to lead, even in male-dominated environments, according to the research. The teams led by these women are subsequently more likely to perform well....
With the 2020 elections looming and amid continuing concerns over social media’s role in U.S. politics, four top universities have published a comprehensive new report recommending how candidates, tech platforms and regulators can ensure that digital political campaigns promote and protect fair elections. The report, Digital Political Ethics: Aligning Principles with Practice, was developed by Johns Hopkins,...
When college students post about feelings of depression on Facebook, their friends are unlikely to encourage them to seek help, a small study suggests. In fact, in this study, none of the 33 participating students said their friends told them they should reach out to a mental health professional to discuss their problems. Instead, most...
A few years ago I visited Dar a Luz, the only free-standing birth center in New Mexico. It looks nothing like the towering urban hospitals I have spent my career working in. Nestled into a valley at the outskirts of Albuquerque, Dar a Luz is more like an earthy homestead. At the perimeter, a wood...
The number of active users of Facebook (those people who have logged onto the site in the previous month) has reached an historic high of 2.45 billion. To put this in some context, approximately 32% of the global population now use the social media platform, and the trend line of participation is still going up....
Did you get engaged over Christmas or New Year? If so, congratulations. Perhaps you have already been to the register office to give official notice of your intentions, or you might have already chosen your government-approved venue. Or you might be one of the many mixed-sex couples planning a civil partnership following the recent change...
For many people, the start of a year is a time for new health resolutions – be it eat more vegetables, consume less sugar or drink more water. Keeping hydrated is essential for body functions such as temperature regulation, transporting nutrients and removing waste. Water even acts as a lubricant and shock absorber for joints....
Holidaying in a disaster zone might seem crazy, but “volunteer tourism” can actually help communities recover from natural disasters, a new study finds. And it can offer a unique and rewarding experience for volunteers, if done carefully. “When disaster hits a tourist destination – whether fire, flood, cyclone or earthquake – tourists naturally stay away,...
A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviours, ultimately they feel the choices they make are still their own. The research, led by Dr. Magda Osman from Queen Mary University of London, asked people to volunteer everyday examples of when they feel...
