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Team Uses Plastic to Make Super Light 18-Carat Gold
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Team Uses Plastic to Make Super Light 18-Carat Gold

The discovery will thrill lovers of gold watches and heavy jewelry. The objects of their desire may someday become much lighter, but without losing any of their glitter. Especially in watches, a small amount of weight can make all the difference. No one wants to wear a heavy watch on their wrist, even if it’s...

Amount of Sugar Sold in Soft Drinks Drops by 29% in the UK
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Amount of Sugar Sold in Soft Drinks Drops by 29% in the UK

Lead researcher Lauren Bandy and her colleagues looked at the nutritional information of a range of soft drinks in the UK, including carbonated drinks, concentrates, 100% juice, juice drinks, energy drinks, sports drinks and bottled water, and combined this with sales data from 2015-2018. There has been considerable pressure on industry to reduce the sugar...

Pornography Is Not a ‘Public Health Crisis’
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Pornography Is Not a ‘Public Health Crisis’

Existing evidence suggests pornography may negatively affect some individuals, but it does not qualify as a public health crisis, and calling it one could cause harm. Researchers from the Boston University School of Public Health (BUSPH) have written an editorial in the American Journal of Public Health special February issue arguing against the claim that pornography is...

Always Counterclockwise
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Always Counterclockwise

Human behaviour is influenced by many things, most of which remain unconscious to us. One of these is a phenomenon known among perception psychologists as “pseudo-neglect”. This refers to the observation that healthy people prefer their left visual field to their right and therefore devide a line regularly left of centre. A study published on...

Study Puts the ‘Carib’ in ‘Caribbean,’ Boosting Credibility of Columbus’ Cannibal Claims
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Study Puts the ‘Carib’ in ‘Caribbean,’ Boosting Credibility of Columbus’ Cannibal Claims

Christopher Columbus’ accounts of the Caribbean include harrowing descriptions of fierce raiders who abducted women and cannibalized men – stories long dismissed as myths. But a new study suggests Columbus may have been telling the truth. Using the equivalent of facial recognition technology, researchers analyzed the skulls of early Caribbean inhabitants, uncovering relationships between people groups and...

How Successful Are Retailer-Themed Super Saver Events?
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How Successful Are Retailer-Themed Super Saver Events?

Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study forthcoming in the March issue of the Journal of Marketing is titled “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” and is authored by Jonne Guyt...

For Linguists, It Was the Decade of the Pronoun
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For Linguists, It Was the Decade of the Pronoun

On Jan. 3, the American Dialect Society held its 30th annual “Word of the Year” vote, which this year also included a vote for “Word of the Decade.” It was the year – and the decade – of the pronoun. In a nod to shifting attitudes about gender identities that are nonbinary – meaning they...