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Microtargeting Works, Just Not the Way People Think
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Microtargeting Works, Just Not the Way People Think

Recent U.S. elections have raised the question of whether “microtargeting,” the use of extensive online data to tailor persuasive messages to voters, has altered the playing field of politics. Now, a newly-published study led by MIT scholars finds that while targeting is effective in some political contexts, the “micro” part of things may not be the game-changing...

Modern Horses Have Lost Their Additional Toes, Scientists Confirm
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Modern Horses Have Lost Their Additional Toes, Scientists Confirm

The distant ancestors of modern horses had hooved toes instead of a single hoof, which vanished over time, according to researchers. The animals, such as the Eocene Hyracotherium, had feet like those of a modern tapir: four toes in front and three behind, each individually hooved with an underlying foot pad. In contrast, modern equids such as...

Meat Processing Plants: What Factors Are Critical for Survival?
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Meat Processing Plants: What Factors Are Critical for Survival?

Meat processing plants in the U.S. have garnered considerable public attention in recent years, often focusing on production and labor issues. The COVID-19 pandemic underscored the vulnerability of large, concentrated plants, as major shutdowns led to reduced output and higher meat prices for consumers. Policy makers have launched initiatives at the state and federal levels...

Alcohol Harm Reduction Can Also Reduce Other Substance Use
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Alcohol Harm Reduction Can Also Reduce Other Substance Use

Quitting alcohol or drugs was not a top priority for people experiencing homelessness in a harm reduction treatment study, yet participants still reduced their use of both. A different approach than traditional abstinence-based programs, harm reduction treatment for alcohol use disorder, also called HaRT-A, has patients set their own goals. In a study of 308...

AI Helped Create ‘Last Beatles Record,’ Paul Mccartney Says
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AI Helped Create ‘Last Beatles Record,’ Paul Mccartney Says

Artificial intelligence has been used to extract John Lennon’s voice from an old demo to create “the last Beatles record,” Paul McCartney said Tuesday. McCartney, 80, told the BBC that the technology was used to separate the Beatles’ voices from background sounds during the making of director Peter Jackson’s 2021 documentary series, “The Beatles: Get...

Using High-Tech Laser Gear, UN-Backed Team Scans Ukraine Historical Sites to Preserve Them Amid War
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Using High-Tech Laser Gear, UN-Backed Team Scans Ukraine Historical Sites to Preserve Them Amid War

Under the plaintive painted eyes of the holy, a volunteer team of two United Nations-backed engineers watched as a whirling laser took a million measurements a second inside Kyiv’s All Saints Church. The laser swept quickly across the church, part of the Kyiv-Pechersk Lavra, while taking a series of incredibly high-resolution photographs. Those images will be...

The First Prehistoric Wind Instruments Discovered in the Levant
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The First Prehistoric Wind Instruments Discovered in the Levant

Although the prehistoric site of Eynan-Mallaha in northern Israel has been thoroughly examined since 1955, it still holds some surprises for scientists. Seven prehistoric wind instruments known as flutes, recently identified by a Franco-Israeli team, are the subject of an article published on 9 June in Nature Scientific Reports. The discovery of these 12,000 -year-old aerophones...