Key Takeaways: The buycott generated an increase in sales that lasted for three weeks, especially among first-time buyers and in heavily Republican counties. Social media chatter and news media coverage was largely negative about the brand and incorrectly predicted severe negative consequences for the brand. Goya’s Democratic-leaning core customer base, largely made up of Latinos,...
Elon Musk has finally completed his US$44 billion deal to acquire Twitter and take it private. The world’s richest man has already begun putting his imprint on the social network by firing four of its top executives. While most people are likely familiar with the idea of taking a private company public – the process...
A new paper published in Global Strategy Journal argues that business leaders should make a greater effort to understand locational strategy, a framework used for understanding how an organization’s geographical decisions fit into the broader corporate strategy. According to the study authors, this knowledge could give businesses an edge over their competition, as locational decisions can affect everything from...
As a popular tenured professor at UC Berkeley’s Haas School of Business, Jennifer Chatman was used to teaching at the top of her game. But as she entered her 40s and gained even more expertise, she noticed something strange: Her student class evaluations started getting worse. “If anything, my teaching was getting even better, but...
When office-job workers at home during the pandemic turned to day trading with cryptocurrencies and word spread of easy money, the market exploded. In May 2022, however, it collapsed – spectacularly. What causes new trends to come crashing down is the subject of a new research study published in Nature Humanities and Social Sciences Communications. Using examples...
An estimated 281 million migrants span the globe. The remittances they send home get a lot of attention from policymakers and development agencies like the World Bank due to their positive impacts on developing economies. This is because the movement of money is – for the most part – quantifiable, as much of it goes...
People are swiping on dating apps in record numbers and roughly half of these individuals identify as women, which may be the reason why the dating app industry recently assigned the top leadership roles to women. Indeed, this past year, the most powerful dating apps in the world — Bumble and Tinder — were both...
It isn’t even Halloween, and some retailers already are putting out Christmas merchandise and promoting gift buying. Manufacturers and retailers often put out cards for Valentine’s Day, chocolate eggs for Easter and a plethora of pumpkin-spiced treats ahead of Halloween and Thanksgiving many weeks ahead of the holidays. But it’s not just about getting a...
Working alongside robots may contribute to job burnout and workplace incivility, but self-affirmation techniques could help alleviate fears about being replaced by these machines, according to research published by the American Psychological Association. Researchers found that workers in the U.S. and parts of Asia feel job insecurity from robots, even in industries where robots aren’t...
The list of best-sellers on Amazon is different day-to-day – and it is not merely new trends replacing old ones. Instead, it is brands that did not exist until very recently pushing out other newly-launched and short-lived brands in order to take the top spots. What do almost all of these brands have in common?...