Researchers from Western University, Stockton University, and University of Massachusetts Amherst published a new Journal of Marketing article that examines if firms benefit from adopting popular nicknames in their branding efforts. The study, forthcoming in the Journal of Marketing, is titled “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance” and is authored by Zhe Zhang, Ning Ye, and Matthew Thomson....
Conventional food and agricultural production systems employ a linear “take, make, waste” approach: taking natural resources from the Earth to make food and fuel, generating waste that contaminates the soil and water, and emitting harmful pollutants. More recently, a new model of production is gaining traction in the scientific and business community: a “circular bioeconomy”...
C-suites are filled with strong personalities that can help drive new and exciting offerings. But when it comes to breakthrough technological innovations, a new study published in Strategic Management Journal found it’s essential that CEO overconfidence is balanced by a board of directors with expertise and power. Prior studies have shown that overconfident CEOs are more likely to pursue...
University of East Anglia researchers hid speakers in vineyards along tour routes which played additional birdsong and created ‘enhanced soundscapes’ that were louder and more diverse Visitors to vineyards were more satisfied with their tours and experience when they were exposed to this enhanced soundscape of varied bird species Researchers say the findings suggest that...
The first-ever nationwide study into how Australians use and dispose of clothing has revealed people are buying too many clothes and are unsure how to discard them responsibly. Conducted by RMIT University and commissioned by the Kmart Group and the Queensland Government, a study of 3,080 Australians explored how they acquired, used and disposed of...
Caroline Ellison, a former top executive in FTX founder Sam Bankman-Fried ’s collapsed cryptocurrency empire and his former girlfriend, is seeking no prison time at her sentencing later this month. Lawyers for Ellison made the request shortly before midnight Tuesday in a filing in Manhattan federal court in advance of a sentencing scheduled for Sept. 24. The...
Even news outlets perceived as politically neutral can benefit from today’s polarized media environment. The past decade has seen a surge in partisan online news sites that patently skew toward one side of the American political spectrum, from the right-leaning Blaze Media to the openly liberal Axios. Money is a primary driver of this media...
As the U.S. becomes increasingly polarized, diversity, equity and inclusion – also known as DEI – efforts have been touted as a way to bridge social divides and promote a sense of belonging for everyone, especially for those who have been traditionally excluded or marginalized. But in recent years, a backlash has set in, with...
A recent study finds that hope appears to be more beneficial than mindfulness at helping people manage stress and stay professionally engaged during periods of prolonged stress at work. The study underscores the importance of looking ahead, rather than living “in the moment,” during hard times. Mindfulness refers to the ability of an individual to...
What happens when online investment trading platforms start to resemble games that keep people playing for hours, with badges and exploding confetti to reward investors for their engagement? For those who know what they’re doing, it won’t make much of a difference. New research from the University of Toronto engaging nearly 1,000 volunteers in artificial...