Editor’s Note: On January 3rd, the U.S. Surgeon General released an advisory on Alcohol and Cancer Risk. The following is a commentary from Cynthia Bernal, Head of Wellness and Innovation for San Martin de Hidalgo Tequila, in response to the report.

On behalf of San Martin de Hidalgo Tequila, we acknowledge the U.S. Surgeon General’s recent advisory highlighting the link between alcohol consumption and cancer risk. According to the advisory, alcohol consumption ranks as the third leading preventable cause of cancer in the United States. As a proud producer of fine tequila, we take this information seriously and support efforts to promote public health. At the same time, we believe in celebrating life’s moments responsibly, fostering a culture of moderation, and embracing a balanced lifestyle.

Acknowledging the Risks

The Surgeon General’s advisory underscores the importance of understanding the potential risks associated with alcohol consumption. Studies indicate that regular and excessive alcohol intake can increase the risk of various cancers, including those of the liver, breast, colon, and throat. This risk is tied to how the body metabolizes alcohol, producing acetaldehyde, a compound that can damage DNA and impair cellular repair mechanisms.

At San Martin de Hidalgo Tequila, we are committed to being transparent about these risks. We encourage our consumers to educate themselves on the potential health implications of alcohol consumption and to make informed decisions about their drinking habits. Public health is a shared responsibility, and awareness is a critical step in empowering individuals to make healthier choices.

Promoting Responsible Enjoyment

While acknowledging the risks, it is equally important to recognize that moderate alcohol consumption can be part of a balanced lifestyle for many people. The key lies in moderation and mindfulness. For tequila enthusiasts, savoring a responsibly crafted spirit like San Martin de Hidalgo Tequila can be an enriching experience that brings people together in celebration and connection.

We advocate for responsible enjoyment by:

1. Encouraging Moderation: Limiting alcohol consumption to levels deemed low-risk by health professionals, such as up to one drink per day for women and up to two drinks per day for men, as outlined by the U.S. Dietary Guidelines for Americans.
2. Providing Clear Information: Including health warnings and serving size recommendations on our packaging to promote responsible use.
3. Supporting Designated Drivers: Promoting the importance of having a designated driver or using rideshare services to ensure safe transportation for those consuming alcohol.
4. Partnering with Public Health Initiatives: Collaborating with organizations that promote alcohol education and advocate for responsible drinking habits.

Emphasizing a Balanced Life

At San Martin de Hidalgo Tequila, we believe that balance is essential to a fulfilling life. This philosophy extends beyond responsible alcohol consumption to encompass a holistic approach to health and wellness. To support our consumers in achieving this balance, we encourage:

1. Maintaining a Healthy Diet: Pairing tequila with wholesome, nutrient-rich foods can enhance the dining experience while supporting overall health.
2. Staying Physically Active: Regular exercise can help mitigate some health risks associated with alcohol consumption and contribute to long-term wellness.
3. Prioritizing Mental Well-being: Socializing responsibly with loved ones over a glass of tequila can foster emotional connections and reduce stress, promoting mental health.
4. Staying Informed: Staying updated on health guidelines and incorporating them into everyday choices can empower individuals to lead healthier lives.

Celebrating Heritage and Craftsmanship

San Martin de Hidalgo Tequila is more than just a beverage; it is a celebration of culture, tradition, and craftsmanship. Our commitment to producing fine tequila begins with selecting the finest agave, employing time-honored distillation methods, and ensuring every bottle reflects the vibrant heritage of Jalisco. We believe that these values align with a philosophy of moderation and quality over quantity.

Tequila’s rich history and cultural significance deserve to be honored responsibly. By encouraging mindful consumption, we ensure that the joy and legacy of tequila can be appreciated for generations to come.

Our Commitment to Consumers

As a brand, San Martin de Hidalgo Tequila is dedicated to prioritizing the well-being of our consumers. In light of the Surgeon General’s advisory, we reaffirm our commitment to fostering a culture of responsibility and balance. Through transparent communication, community engagement, and a steadfast focus on quality, we aim to be a positive force in the spirits industry.

In closing, we encourage all tequila connoisseurs to enjoy San Martin de Hidalgo Tequila with care and intention. Let us toast to health, connection, and the beauty of a life well-lived—responsibly and in harmony with informed choices.

Moving Forward Together

We invite our consumers, partners, and stakeholders to join us in promoting a message of responsibility and balance. Together, we can enjoy the richness of tequila’s heritage while prioritizing health and well-being for ourselves and our communities.

– San Martin de Hidalgo Tequila: Celebrate Responsibly, Live Fully.