Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently ‘in the area’ but will not be returning; the telephone seller who makes a ‘special...
Hermès’ revenues are on the rise again. The Paris-based luxury brand revealed this week that for the first half of the year, revenues were up 15 percent from the same 6-month period last year to $3.63 billion, while net profit (i.e., dollars earned after subtracting operating expenses, interest, taxes and preferred stock dividends) rose to...
For decades, Walmart solidly held the reins as the largest retailer in the world. The Bentonville, Arkansas-based multinational retail corporation’s competition trailed far behind and it could afford to focus almost exclusively on its roots as a big-box retail chain, selling low-priced staples, such as laundry detergent, paper towels, bottled water, groceries, and even apparel...
Gucci is going carbon neutral. The Kering-owned brand announced on Thursday that it is upping the ante in its existing decade-long sustainability plan, and confirmed that it will be completely carbon neutral by the end of September. “A new era of corporate accountability is upon us and we need to be diligent in taking all steps...
Should you care to prepare for the apocalypse, explore Collina Strada‘s Autumn/Winter 2019. Want to know more about designer Hillary Taymour and her outlook on fashion and designing for a sustainable world, she interviews with Models.com
Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report on working conditions in the Southern Indian garment industry powerhouse. Short production windows, cost pressures and constant fluctuations in orders by brands and retail chains like Nike,...
Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement rate per post is 0.37 percent; on Twitter, it is even lower at 0.05 percent. New research from the University of Notre Dame...
Knowing the do’s and don’ts of washing your clothes can be difficult, but chemistry has got your back. With a quick lesson in textile chemistry, you’ll be able to understand the different fabrics that make up your clothes. This week on Reactions, we’ll explore whether it’s safe to wash your favorite new shirt at home...
