María de Lourdes Ortiz Zacarías swiftly cuts hundreds of strips of newsprint and colored crepe paper needed to make a piñata, soothed by Norteño music on the radio while measuring pieces by feel.
“The measurement is already in my fingers,” Ortiz Zacarías says with a laugh.
She has been doing this since she was a child, in the family-run business alongside her late mother, who learned the craft from her father. Piñatas haven’t been displaced by more modern customs, and her family has been making a living off them into its fourth generation.
Ortiz Zacarías calls it “my legacy, handed down by my parents and grandparents.”
Business is steady all year, mainly with birthday parties, but it really picks up around Christmas. That’s because piñatas are interwoven with Christian traditions in Mexico.
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