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Entrepreneurs: Get the trademark to succeed, research says
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Entrepreneurs: Get the Trademark to Succeed, Research Says

Startups and entrepreneurs should spend the effort and money to obtain trademarks, because trademarks help them succeed in both product and financial markets, researchers say. In a paper presented today at the Financial Management Association annual meeting in New Orleans, researchers said the trademark portfolio held by an entrepreneurial firm is an important determinant of...

The Museum of Modern Art Announces Sur Moderno: Journeys of Abstraction—the Patricia Phelps De Cisneros Gift
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The Museum of Modern Art Announces Sur Moderno: Journeys of Abstraction—the Patricia Phelps de Cisneros Gift

The Museum of Modern Art announces Sur moderno: Journeys of Abstraction―The Patricia Phelps de Cisneros Gift, a major exhibition drawn primarily from the paintings, sculptures, and works on paper donated to the Museum by the Colección Patricia Phelps de Cisneros between 1997 and 2016. On view from October 21, 2019, through March 14, 2020, Sur...

Virtual Walking System for Re-Experiencing the Journey of Another Person
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Virtual Walking System for Re-Experiencing the Journey of Another Person

A research team led by Professor Michiteru Kitazaki from the Toyohashi University of Technology, Associate Professor Tomohiro Amemiya from the University of Tokyo, and Professor Yasushi Ikei from Tokyo Metropolitan University have developed a virtual walking system. This system records a person walking, then re-plays it to another user through the oscillating optic flow and...

Consumers Trust Influencers Less When There Is a Variety of Choices for a Product
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Consumers Trust Influencers Less When There Is a Variety of Choices for a Product

Consumers discount a positive product recommendation when a product has a large variety. Firms can ensure products are liked by influencers by increasing the variety, but it may benefit them to limit variety to make a recommendation more “persuasive.” Firms can adjust the product variety to influence consumers’ quality inference, and in turn their purchase...

Image Analysis to Automatically Quantify Gender Bias in Movies
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Image Analysis to Automatically Quantify Gender Bias in Movies

Many commercial films worldwide continue to express womanhood in a stereotypical manner, a recent study using image analysis showed. A Korea Advanced Institute of Science and Technology (KAIST) research team developed a novel image analysis method for automatically quantifying the degree of gender bias in in films. The ‘Bechdel Test’ has been the most representative...

Giving Robots a Faster Grasp
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Giving Robots a Faster Grasp

If you’re at a desk with a pen or pencil handy, try this move: Grab the pen by one end with your thumb and index finger, and push the other end against the desk. Slide your fingers down the pen, then flip it upside down, without letting it drop. Not too hard, right? But for...

Darn You, R2! When Can We Blame Robots?
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Darn You, R2! When Can We Blame Robots?

A recent study from North Carolina State University finds that people are likely to blame robots for workplace accidents, but only if they believe the robots are autonomous. “Robots are an increasingly common feature in the workplace, and it’s important for us to understand how people view robots in that context – including how people...

An Evolution in the Understanding of Evolution
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An Evolution in the Understanding of Evolution

Remember domain, kingdom, phylum, class, order, family, genus, species and Darwin’s tree of life metaphor we learned about in high school biology? That way of describing living-things lineages is just science’s best guess about how genes have mutated and split over time to change things into what they are today. It’s not uncommon for living...

Self-Reported Suicide Attempts Rising in Black Teens as Other Groups Decline
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Self-Reported Suicide Attempts Rising in Black Teens as Other Groups Decline

Adding to what is known about the growing crisis of suicide among American teens, a team led by researchers at the McSilver Institute for Poverty Policy and Research at New York University have uncovered several troubling trends during the period of 1991-2017, among Black high school students in particular. The findings are published in the...

What Is Pepper Spray?
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What Is Pepper Spray?

Whether it’s walking down a dark street at night or fighting off grizzly bears on the trail, pepper spray is an effective tool to fend off an attacker and get safely away. But have you ever thought about what gives this personal-defense-in-a-can its bite – is it just weaponized hot sauce? The American Chemical Society...