Suppose you’re at a nice restaurant celebrating your anniversary. When a customer at a nearby table complains that it’s taking too long to get his meal, you and your spouse overhear the server’s brusque response. Would the server’s behavior prompt you to leave a smaller tip for your own meal? When people witness poor customer...
The Academy of Management Journal has just published a paper titled Collective emotions in institutional creation work, which has been produced at Aalto University School of Business in collaboration with the University of Birmingham. The paper addresses the often overlooked issue of how communities rebuild long after the NGOs have moved onto the next disaster. Steffen...
The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been among the fastest growing business sectors in the U.S. national economy, recently some of its segments have become stagnant or have declined in economic...
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5...
Although artificial intelligence (AI) often comes to mind when we think of the future of work, there is also a vibrant conversation about the structure of work and where work is going to be completed. The gig economy refers to a work context that consists primarily of short-term independent freelance workers contracting with organizations or...
At the end of May, it happened again. A mass shooter killed 12 people, this time at a municipal center in Virginia Beach. Employees had been forbidden to carry guns at work, and some lamented that this policy had prevented “good guys” from taking out the shooter. This trope – “the good guy with a...
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web...
When thousands of fake Wells Fargo accounts came to light in 2016, the media scrutinized everyone behind the scandal, with the bank’s external auditor, KPMG, sharing print space in nearly every article. A new study from researchers at University of Colorado Denver, Bentley University, and Northeastern University found that the media blowback related to environmental, social and governance...
As beachgoers scramble to trim their nether regions ahead of swim season, new UNLV research shows they aren’t alone in their ambitions for a bare bikini line. A study led by UNLV anthropology graduate student Lyndsey Craig and co-authored by professor Peter Gray combed through written records from the 1890s to early 2000s from nearly...
Livestock farming is destroying our planet. It is a major cause of land and water degradation, biodiversity loss, acid rain, coral reef degeneration, deforestation – and of course, climate change. Plant-based diets, insect farming, lab-grown meat and genetically modified animals have all been proposed as potential solutions. Which is best? All of these combined, say...
