The new generation of successful female bloggers and influencers on social media are changing the identity of the stereotypical “ideal” housewife. This is according to a new study by Magdalena Petersson McIntyre, a researcher at the School of Business, Economics and Law at the University of Gothenburg. Published in the Journal of Cultural Economy, the study...
Author: sp (sp )
The Rise of Deal Collectives That Punish Profits
Researchers from the University of San Diego and University of Arizona published a new paper in the Journal of Marketing, which examines the rise of deal collectives that exploit ill-designed deals that give away more than companies intended. The study is titled “Let’s Make a “Deal”: How Deal Collectives Co-Produce Unintended Value from Sales Promotions” and...
How a 1905 Debate About ‘Tainted’ Rockefeller Money Is a Reminder of Ethical Dilemmas Today
Many nonprofits, including top universities and museums are confronting serious ethical dilemmas regarding accepting tainted money. The MIT Media Lab, an interdisciplinary research lab, has been widely criticized for taking money from late billionaire Jeffrey Epstein, who was convicted in 2008 for sexual exploitation of minor girls. Harvard University has now promised to give away...
Artificial Intelligence Can Improve Sales by Four Times Compared to Some Human Employees
Artificial intelligence can increase sales by four times more than inexperienced workers. If a customer is told about the use of artificial intelligence before purchasing, sales drop by nearly 80%. The majority of the problem in using artificial intelligence is customer pushback. Chatbots, which use artificial intelligence to simulate human conversation through voice commands or...
Job Sharing Can Boost Number of Women in Senior Higher Education Roles
Job sharing offers a route to increase the number of women in senior leadership roles in higher education. Research from Lancaster University Management School, published in a special issue of Social Sciences, shows the potential for job sharing to provide new routes into senior management positions and to increase female presence in the upper echelons of...
Tobacco Giants Still Marketing Cigarettes Despite Plain Packaging Legislation
Fresh evidence has revealed that major tobacco companies in the UK have made attempts to continue to market their products despite the introduction of plain packaging for cigarettes nearly three years ago. The plain packaging policy was designed to rid tobacco companies of their last remaining method for tobacco advertising. No branded packets could be...
Earnings of Private European Firms Are More Reliable Than Those of Public Firms
Conventional wisdom indicates that market discipline and transparency ensures that financial data of public firms are more reliable for potential investors than financial reports from private companies. Contrary to this widely-held belief, new research from the NYU Stern School of Business, University of Bolzano and Bocconi University finds that when comparing European public firms against...
Trump’s Twitter Communication Style Shifted Over Time Based on Varying Communication Goals
The linguistic and discursive style of Donald Trump’s tweets varied systematically before, during, and after the 2016 presidential campaign, depending on the communicative goals of Trump and his team, according to a study published September 25 in PLOS ONE by Isobelle Clarke and Jack Grieve at University of Birmingham. While many journalists and academics have analysed the...
Private Boats in the Mediterranean Have Extremely High Potential to Spread Alien Species
This is the first study in the Mediterranean to combine boat and marina sampling data with crew surveys to better understand the role these boats play in spreading alien species. The researchers from the University of Pavia, Italy found that boats traveling to new marinas were likely to be transporting alien species in the biofouling:...
Potentially Large Economic Impacts of Climate Change Can Be Avoided by Human Actions
People are less motivated to take actions if its outcome is uncertain, and this could be true for climate-related issues. The uncertainty in climate response to the increase in greenhouse gas concentration, which is often believed to be substantially large, makes it difficult to believe the benefit of reducing emissions or the effectiveness of making...