When heterosexuals have casual sex, previous research indicates it is typically the woman who sets the boundaries. If she’s not interested, usually nothing will happen. “When men and women in the study met, about half of the men said they were interested in having sex with the woman, whereas most women were uninterested initially,” says...
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The Sword of a Hispano-Muslim Warlord Is Digitized in 3D
At age 90, Ali Atar, one of the main military chiefs of King Boabdil of Granada, fought to his death in the Battle of Lucena in 1483. It was there that his magnificent Nasrid sword was taken away from him, and researchers from the Polytechnic University of Valencia and a company from Toledo have now...
Women Are 30 Percent Less Likely to Be Considered for a Hiring Process Than Men
Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...
Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity
Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...
Where Are Teens Getting Their Electronic Cigarettes?
Ashley Merianos, an assistant professor with University of Cincinnati’s School of Human Services, performed a secondary analysis of the 2016 National Youth Tobacco Survey and found that of 1,579 adolescents between the ages of 12 and 17 who had admitted to using electronic cigarettes within the last 30 days of the survey, 13.6 percent were...
Binge-Watching Political Dramas with Female Characters Could Get You Hooked on Politics
Don’t feel so bad for binge-watching a political drama – it might lead to more civic participation, as long as the show features a female lead character. A survey of fans of the TV shows “Madam Secretary,” “The Good Wife” and “Scandal” found that viewers who felt most connected to the storyline and characters also...
‘First Large-Scale Study’ Illuminates Artist Diversity in U.S. Museums
Eighty-five percent of artists whose work is found in collections of major U.S. museums are white, and 87 percent are male, according to new research by Chad Topaz of Williams College, MA, and colleagues. The study, published in PLOS ONE, also suggests that artist diversity is not strongly linked to a museum’s collection mission. Recent years...
Collaboration Aims to Reduce Racial and Ethnic Disparities in Clinical Trials
Spencer Hoover, vice president and executive director of the Henry Ford Cancer Institute, is co-author of a manuscript published in the Journal of Oncology Practice aimed at establishing best practices to promote diversity in clinical trials. In-depth interviews were conducted with leaders from U.S. cancer centers with above average recruitment of racial and ethnic minority groups into clinical...
How Measurable Is Online Advertising?
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...
Want to Increase Staff Loyalty? You’ll Need to Be Seen as Important, New Research Suggests
Offering praise and having a good working relationship isn’t always enough to engender loyalty from staff – employees also need to feel that the relationship with their boss is important, according to new research. The study, led by Dr Allan Lee from the University of Exeter’s Business School, is the first of its kind to...