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Musk’s Twitter Ownership Is More Complicated Than He Might Have Anticipated
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Musk’s Twitter Ownership Is More Complicated Than He Might Have Anticipated

Elon Musk’s purchase and overhaul of Twitter since October has raised more questions about the social media platform’s future.  Cliff Lampe, professor and associate dean for academic affairs at the University of Michigan’s School of Information, said the company has struggled financially in recent years, seen numerous employees fired, and had many followers leave the...

Q&A: How ‘Buy Now Pay Later’ Impacts Financial Health
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Q&A: How ‘Buy Now Pay Later’ Impacts Financial Health

“Buy Now Pay Later” platforms, such as Afterpay and Affirm, offer consumers almost instant access to credit for retail purchases without a hard credit check. While BNPL spending is projected to reach $1 trillion globally by 2025, little is known about its effects. BNPL, which typically appears as an option during checkout on a retailer’s website, most...

How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?
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How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?

Key Takeaways: The buycott generated an increase in sales that lasted for three weeks, especially among first-time buyers and in heavily Republican counties. Social media chatter and news media coverage was largely negative about the brand and incorrectly predicted severe negative consequences for the brand. Goya’s Democratic-leaning core customer base, largely made up of Latinos,...

New Paper Highlights the Importance of Locational Strategy in Business
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New Paper Highlights the Importance of Locational Strategy in Business

A new paper published in Global Strategy Journal argues that business leaders should make a greater effort to understand locational strategy, a framework used for understanding how an organization’s geographical decisions fit into the broader corporate strategy. According to the study authors, this knowledge could give businesses an edge over their competition, as locational decisions can affect everything from...

Stereotypes of Middle-Aged Women as Less ‘Nice’ Can Hold Them Back at Work
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Stereotypes of Middle-Aged Women as Less ‘Nice’ Can Hold Them Back at Work

As a popular tenured professor at UC Berkeley’s Haas School of Business, Jennifer Chatman was used to teaching at the top of her game. But as she entered her 40s and gained even more expertise, she noticed something strange: Her student class evaluations started getting worse. “If anything, my teaching was getting even better, but...

Trendy Technologies Eventually Outgrow the Supply of Experts and Crash in Popularity
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Trendy Technologies Eventually Outgrow the Supply of Experts and Crash in Popularity

When office-job workers at home during the pandemic turned to day trading with cryptocurrencies and word spread of easy money, the market exploded. In May 2022, however, it collapsed – spectacularly. What causes new trends to come crashing down is the subject of a new research study published in Nature Humanities and Social Sciences Communications. Using examples...

Powerful Women Heading Up Dating Apps Are Framed as Young and Sexy
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Powerful Women Heading Up Dating Apps Are Framed as Young and Sexy

People are swiping on dating apps in record numbers and roughly half of these individuals identify as women, which may be the reason why the dating app industry recently assigned the top leadership roles to women. Indeed, this past year, the most powerful dating apps in the world — Bumble and Tinder — were both...