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Can Trump Save TikTok?
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Can Trump Save TikTok?

Trump will have to convince companies like Apple and Oracle that he can protect them from the law. Although former president (and now president-elect) Donald Trump tried to ban TikTok during his first term in office, he came out against a ban during the 2024 campaign. The reasons for his flip-flop are unclear: Possibly it was a...

High Color Complexity in Social Media Images Proves More Eye-Catching, Increases User Engagement
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High Color Complexity in Social Media Images Proves More Eye-Catching, Increases User Engagement

Social media has become the main stage for marketing in the digital age, and the adage “content is king” has never been more relevant. Marketers are increasingly focused on creating social media content to capture user attention and drive engagement with content. One proven strategy to increase such engagement is using social media images. A...

Family as a Wealth Factor
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Family as a Wealth Factor

Study reveals how generational change and family events are associated with a person’s wealth A new study conducted by the Max Planck Institute for Demographic Research (MPIDR), the University of Cologne, GESIS and the Norwegian Institute of Public Health explores how an individual’s financial wealth changes in relation to generational transitions within the family. The...

Many Wealthy Members of Congress Are Descendants of Rich Slaveholders − New Study Demonstrates the Enduring Legacy of Slavery
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Many Wealthy Members of Congress Are Descendants of Rich Slaveholders − New Study Demonstrates the Enduring Legacy of Slavery

The legacy of slavery in America remains a divisive issue, with sharp political divides. Some argue that slavery still contributes to modern economic inequalities. Others believe its effects have largely faded. One way to measure the legacy of slavery is to determine whether the disproportionate riches of slaveholders have been passed down to their present-day...

Mytheresa to Acquire Loss-Making YNAP from Richemont
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Mytheresa to Acquire Loss-Making YNAP from Richemont

Richemont has finally landed a buyer for Yoox Net-a-Porter following reports this spring that the Swiss luxury goods behemoth was preparing to sell off the luxury e-commerce platform for next to nothing. Sources tell TFL that the buyer is NYSE-traded e-commerce platform Mytheresa, which is the last interested party in the mix after the likes of Bain Capital...

Why Using a Brand Nickname in Marketing Is Not a Good Idea
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Why Using a Brand Nickname in Marketing Is Not a Good Idea

Researchers from Western University, Stockton University, and University of Massachusetts Amherst published a new Journal of Marketing article that examines if firms benefit from adopting popular nicknames in their branding efforts. The study, forthcoming in the Journal of Marketing, is titled “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance” and is authored by Zhe Zhang, Ning Ye, and Matthew Thomson....

Transition to a Circular Bioeconomy Requires Getting Prices Right
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Transition to a Circular Bioeconomy Requires Getting Prices Right

Conventional food and agricultural production systems employ a linear “take, make, waste” approach: taking natural resources from the Earth to make food and fuel, generating waste that contaminates the soil and water, and emitting harmful pollutants. More recently, a new model of production is gaining traction in the scientific and business community: a “circular bioeconomy”...