Social media has become the main stage for marketing in the digital age, and the adage “content is king” has never been more relevant. Marketers are increasingly focused on creating social media content to capture user attention and drive engagement with content. One proven strategy to increase such engagement is using social media images. A...
The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG from Endeavor Group in an all-stock deal valued at $3.25 billion. The deal is part of Endeavor’s efforts to shed some of its assets as it looks to be taken private in a proposed transaction with private equity firm Silver Lake,...
Study reveals how generational change and family events are associated with a person’s wealth A new study conducted by the Max Planck Institute for Demographic Research (MPIDR), the University of Cologne, GESIS and the Norwegian Institute of Public Health explores how an individual’s financial wealth changes in relation to generational transitions within the family. The...
The legacy of slavery in America remains a divisive issue, with sharp political divides. Some argue that slavery still contributes to modern economic inequalities. Others believe its effects have largely faded. One way to measure the legacy of slavery is to determine whether the disproportionate riches of slaveholders have been passed down to their present-day...
If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found. But which types of visuals work best?...
Richemont has finally landed a buyer for Yoox Net-a-Porter following reports this spring that the Swiss luxury goods behemoth was preparing to sell off the luxury e-commerce platform for next to nothing. Sources tell TFL that the buyer is NYSE-traded e-commerce platform Mytheresa, which is the last interested party in the mix after the likes of Bain Capital...
Researchers from Western University, Stockton University, and University of Massachusetts Amherst published a new Journal of Marketing article that examines if firms benefit from adopting popular nicknames in their branding efforts. The study, forthcoming in the Journal of Marketing, is titled “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance” and is authored by Zhe Zhang, Ning Ye, and Matthew Thomson....
Conventional food and agricultural production systems employ a linear “take, make, waste” approach: taking natural resources from the Earth to make food and fuel, generating waste that contaminates the soil and water, and emitting harmful pollutants. More recently, a new model of production is gaining traction in the scientific and business community: a “circular bioeconomy”...
C-suites are filled with strong personalities that can help drive new and exciting offerings. But when it comes to breakthrough technological innovations, a new study published in Strategic Management Journal found it’s essential that CEO overconfidence is balanced by a board of directors with expertise and power. Prior studies have shown that overconfident CEOs are more likely to pursue...
University of East Anglia researchers hid speakers in vineyards along tour routes which played additional birdsong and created ‘enhanced soundscapes’ that were louder and more diverse Visitors to vineyards were more satisfied with their tours and experience when they were exposed to this enhanced soundscape of varied bird species Researchers say the findings suggest that...
