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Boomerang Performance Is on Par with Internal Employees Who Never Left the Firm, New Paper Finds
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Boomerang Performance Is on Par with Internal Employees Who Never Left the Firm, New Paper Finds

Organizations seeking to fill internal roles traditionally have two options: promote from within or hire externally. Internal promotions benefit from being vetted talent who possess firm-specific skills while outside hires harbor external knowledge that can infuse an organization with new energy. Though this dichotomy is often accepted as unavoidable, there is a third option: boomerang...

What Does Marketing Have to Do with Ill-Advised Consumer Behavior?
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What Does Marketing Have to Do with Ill-Advised Consumer Behavior?

Researchers from University of Hawaii and University of Florida published a new paper in the Journal of Marketing that argues that a biological account of human behavior, especially undesirable behavior, will benefit human welfare. This biological perspective can complement traditional psychological, anthropological, and economic perspectives on consumption, particularly with respect to the vital topic of self-control. The...

Businesses Stand to Benefit from Sustainable Restructuring
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Businesses Stand to Benefit from Sustainable Restructuring

The Earth is populated by an increasing number of  people who demand more and more products, which is simply not viable in the long run. Our planet does not have unlimited resources. Emissions are harming the environment in various ways. More companies thus need to switch to more sustainable production, sometimes due to pressure from...

When Salespeople Advocate for Sellers and Customers
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When Salespeople Advocate for Sellers and Customers

Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should balance advocacy for the seller with advocacy for the customer. The study, forthcoming in the Journal of Marketing, is titled “Salesperson Dual Agency in Price Negotiations” and...

Elephant Ivory Continues to Be Disguised and Sold on eBbay
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Elephant Ivory Continues to Be Disguised and Sold on eBbay

Research from the University of Kent’s Durrell Institute of Conservation and Ecology (DICE) has found that elephant ivory is still being sold on the online marketplace eBay, despite its 10-year-old policy banning the trade in ivory. The trafficking of wildlife over the internet continues to be a problem, with the detection of illegal activity being...

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When Genetic Data Meets Marketing

Researchers from The Wharton School of the University of Pennsylvania published a new paper in the Journal of Marketing that assesses the implications of the growth of private genetic testing for the field of marketing and evaluates ethical challenges that arise. The researchers review past research in the field of behavioral genetics and use these findings to...

What Will Fashion’s Big-Money Licensing Deals Look Like Post-COVID?
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What Will Fashion’s Big-Money Licensing Deals Look Like Post-COVID?

The workings of the market for licensed goods have been influx in recent years, as at least some luxury names have sought to bring operations in house or at least closer to come (via joint ventures, for example) in a larger quest for greater control over manufacturing and distribution. Hardly a little-known endeavor, the fashion...

Burberry Will Donate Unused, Trademark-Free Textiles to Fashion Students in New Sustainability Initiative
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Burberry Will Donate Unused, Trademark-Free Textiles to Fashion Students in New Sustainability Initiative

Burberry announced a new venture this week, one that will see it tackle a sweeping issue faced by apparel companies: deadstock fabrics. Two years after it vowed to stop destroying millions of dollars’ worth of unsold products, including beauty products and ready-to-wear, the Riccardo Tisci-helmed brand has unveiled the ReBurberry Fabric Initiative, in furtherance of which...

Google, Facebook, Amazon, and the Superstar Economy
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Google, Facebook, Amazon, and the Superstar Economy

The COVID-19 pandemic has made it clearer than ever that we are at risk of losing control of our economies. Our institutions have increasingly struggled to meet the challenges of economic development before the onset of the COVID-19 crisis, and yet, throughout the pandemic we have seen surging stock market valuations of tech giants – including staggering CEO salaries –...

U.S. Seafood Industry Flounders Due to COVID-19
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U.S. Seafood Industry Flounders Due to COVID-19

The pandemic is putting a hurt on the seafood industry, finds the largest study of COVID on U.S. fisheries, which suggests that American fishmongers may flounder – or go belly up – without more government aid. Monthly fresh seafood exports declined up to 43 percent compared to last year, while monthly imports fell up to...