People are less likely to support an organization after an ethical failure if the business is led by a woman, according to a study published by the American Psychological Association. However, organizations led by women endure less negative backlash for competence failures than those headed by men. “Our study found that consumers’ trust in, and...
Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently ‘in the area’ but will not be returning; the telephone seller who makes a ‘special...
Startups and entrepreneurs should spend the effort and money to obtain trademarks, because trademarks help them succeed in both product and financial markets, researchers say. In a paper presented today at the Financial Management Association annual meeting in New Orleans, researchers said the trademark portfolio held by an entrepreneurial firm is an important determinant of...
