Praised by the ancient Greek giants Homer and Euripides for its superb quality nearly 3,000 years ago, Cyprus’ Commandaria is the world’s oldest recorded and named wine.

Despite its rich heritage, the sweet wine has struggled to find its niche in the global market. Now a number of micro-wineries in this east Mediterranean island nation are reviving traditional wine-making techniques and giving Commandaria a chance at a long-awaited comeback.

Makers hope to tap rich legends around the ruby red wine.

It’s said to have won the world’s first known wine competition during the 13th century rule of French King Philippe Augustus. English King Richard the Lionheart is said to have served it to guests at his 1191 wedding in Cyprus. And 14th century Mayor of London Henry Picard reputedly indulged the leaders of England, France, Scotland, Denmark and Cyprus in the Feast of the Five Kings.

The wine, known as “nama” in antiquity, was renamed by the medieval Knights Hospitaller, who set up headquarters during the Third Crusade at an estate known for its wine production that they named Grande Commanderie.

The island’s Orthodox Church later adopted Commandaria as its communion wine during Byzantine times.

Production peaked when Venice ruled Cyprus in the 15th and 16th centuries and prized the wine for its sweetness and complex bouquet.

Now bottles are sold for around 20 euros ($20) to up to 150.

Annual production of the wine in recent years hovered at around 200,000 bottles because demand tapered off, according to Savvas Constantinou, a beverage inspector with Cyprus’ agriculture and environment ministry.

One factor is the exclusion of some 800,000 Commandaria-loving Russian tourists as a result of sanctions imposed following Russia’s full-scale invasion of Ukraine.

Constantinou said a bid to expand into the massive Chinese market made headway five years ago but wavered after producers couldn’t meet demand.

Wine expert Demetri Walters, who holds the prestigious title of Master of Wines, said Commandaria sales haven’t gained much traction abroad primarily because of a lack of marketing. For instance, the island’s main producer KEO have been slow to understand the potential of the wine, particularly their older vintages.

“A shame, as their Commandaria wines are very good,” Walters told the Associated Press. “The unique and antique history, the extraordinary quality across the two styles and the terrific value for money…Everyone who tastes it for the first time with me is blown away by the complexity of the wine.”

Walters said although sweet wines are “out of fashion” except in the specialist trade, this is slowly changing for Commandaria. He said the wine was entered the UK market in recent years, but as a niche offering.

Wineries such as Revecca in the mountain village of Ayios Mamas have found a steady domestic and foreign following, with sales on an upward swing since it opened in 2015.