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Women Are 30 Percent Less Likely to Be Considered for a Hiring Process Than Men
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Women Are 30 Percent Less Likely to Be Considered for a Hiring Process Than Men

Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...

Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity
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Crisis Management: When Your Celebrity Advertising Endorser Generates Negative Publicity

Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...

Where Are Teens Getting Their Electronic Cigarettes?
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Where Are Teens Getting Their Electronic Cigarettes?

Ashley Merianos, an assistant professor with University of Cincinnati’s School of Human Services, performed a secondary analysis of the 2016 National Youth Tobacco Survey and found that of 1,579 adolescents between the ages of 12 and 17 who had admitted to using electronic cigarettes within the last 30 days of the survey, 13.6 percent were...

‘First Large-Scale Study’ Illuminates Artist Diversity in Us Museums
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‘First Large-Scale Study’ Illuminates Artist Diversity in U.S. Museums

Eighty-five percent of artists whose work is found in collections of major U.S. museums are white, and 87 percent are male, according to new research by Chad Topaz of Williams College, MA, and colleagues. The study, published in PLOS ONE, also suggests that artist diversity is not strongly linked to a museum’s collection mission. Recent years...

Collaboration Aims to Reduce Racial and Ethnic Disparities in Clinical Trials
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Collaboration Aims to Reduce Racial and Ethnic Disparities in Clinical Trials

Spencer Hoover, vice president and executive director of the Henry Ford Cancer Institute, is co-author of a manuscript published in the Journal of Oncology Practice aimed at establishing best practices to promote diversity in clinical trials. In-depth interviews were conducted with leaders from U.S. cancer centers with above average recruitment of racial and ethnic minority groups into clinical...

How Measurable Is Online Advertising?
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How Measurable Is Online Advertising?

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...

To Stoke Creativity, Crank Out Ideas and Then Step Away
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To Stoke Creativity, Crank Out Ideas and Then Step Away

There is an effective formula for unlocking employees’ creative potential, according to new research from the McCombs School of Business at The University of Texas at Austin and the Gies College of Business at the University of Illinois at Urbana-Champaign. Employers should incentivize workers to produce an abundance of ideas — even mediocre ones —...

How the ‘Good Feeling’ Can Influence the Purchase of Sustainable Chocolate
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How the ‘Good Feeling’ Can Influence the Purchase of Sustainable Chocolate

More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists from the University of Göttingen has investigated to what extent factors which affect...