Spencer Hoover, vice president and executive director of the Henry Ford Cancer Institute, is co-author of a manuscript published in the Journal of Oncology Practice aimed at establishing best practices to promote diversity in clinical trials. In-depth interviews were conducted with leaders from U.S. cancer centers with above average recruitment of racial and ethnic minority groups into clinical...
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...
Offering praise and having a good working relationship isn’t always enough to engender loyalty from staff – employees also need to feel that the relationship with their boss is important, according to new research. The study, led by Dr Allan Lee from the University of Exeter’s Business School, is the first of its kind to...
There is an effective formula for unlocking employees’ creative potential, according to new research from the McCombs School of Business at The University of Texas at Austin and the Gies College of Business at the University of Illinois at Urbana-Champaign. Employers should incentivize workers to produce an abundance of ideas — even mediocre ones —...
More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists from the University of Göttingen has investigated to what extent factors which affect...
A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. This “femme fatale effect,” as she and a University of Colorado colleague call it, goes beyond a commonly accepted explanation that attractive women simply aren’t seen as fitting in traditionally masculine...
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information about consumers to increase the effectiveness of mobile advertising based on customers’ location. A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall...
Research has increasingly shown that an employee’s ability to mentally detach from work and recoup during non-work hours is important for their well-being. But a new study co-authored by a Portland State University professor suggests the opposite is just as important: employees who mentally reattach to work in the morning are more engaged at work....
Trust, transparency, communication, and fairness in the planning and management of conservation projects may be more important for gaining long-term local support than emphasizing ecological effectiveness, UBC-led research has discovered. In the study, released in Conservation Letters, researchers surveyed small-scale fishermen in six European countries about their perceptions of and support for marine protected areas (MPAs)....
If you knew that expressing gratitude to a colleague would improve their life and yours, would you do it more often? A new study by Portland State University researchers–business professor David Cadiz, psychology professor Cynthia Mohr, and Alicia Starkey, a recent Ph.D. graduate in psychology–together with Clemson State University professor Robert Sinclair, exhibits a positive...
