While the integration of business processes and digitization always were fundamental aspects of Industry 4.0, the COVID-19 pandemic has only accelerated the digital conversion of activities. However, while the benefits of digitization are apparent, it also poses new challenges to businesses. New digital tools and systems appear every day, and there is a constant need to integrate...
Commerce
In ‘Air,’ Michael Jordan’s Silence Speaks Volumes About the Marketing of Black Athletes
The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s about the beauty of design and the seduction of marketing. It’s about power suits, purple Porsches and Rolexes. It’s about white men languishing through midlife crises who salivate over the branding potential of a...
Study Finds Only One Type of Consumer Dictates Price
Consumers differ in the way that they shop: some “showroom” by figuring out what they want at one kind of retail outlet and buying elsewhere; others conduct deep research and buy where they first find what they like; and other kinds of consumers are less particular and conduct only fairly limited research. Consumers who are...
The Global Art Market Grew to $67.8 Billion in 2022, Exceeding Pre-Pandemic Levels
The global art market totaled $67.8 billion in 2022, growing by 3% year-over-year and reaching its second-highest level to date, according to The Art Market 2023, authored by Dr. Clare McAndrew, Founder of Arts Economics and published by Art Basel in partnership with UBS. The report can be downloaded for free here. This put the market slightly...
When SEC Is Challenged, CEOs Notice
In 2005, Siebel Systems, Inc., a California software company, challenged an enforcement action taken by the Security and Exchange Commission (SEC) that found the business had violated the Regulation Fair Disclosure (Reg FD) — a regulation implemented to prevent businesses from giving key analysts and investors insider information. The Siebel case went to the federal...
Alicia Keys and Moncler Genius Capture the Cool of New York
The artist is the label’s latest co-creator, imagining garments that merge street style with the city’s characteristic elegance “Moncler and me go way back to when I was a little kid during those New York winters,” says Alicia Keys. “A Moncler was something you could see, but not quite reach yet. That high vision of...
11 Ways to Improve Airlines for Customers
The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University of Missouri has used artificial intelligence to sort through thousands of customer reviews and identify where airlines are falling short. Sharan Srinivas,...
Managers Exploit Loyal Workers Over Less Committed Colleagues
Company loyalty is a double-edged sword, according to a new study. Managers target loyal workers over less committed colleagues when dolling out unpaid work and additional job tasks. “Companies want loyal workers, and there is a ton of research showing that loyal workers provide all sorts of positive benefits to companies,” said Matthew Stanley, Ph.D.,...
Workers’ and Bosses’ Trust in Teleworking Is Key
In recent years, teleworking – spurred by the implementation of information and communication technologies and the recent pandemic, particularly – has become a feature of many jobs. Many companies have now made this form of working available to their employees, but it is still far from common practice in today’s labour market. Universitat Oberta de Catalunya (UOC)...
When It Comes to Financial Uncertainty, Men Go Out on a Limb
In everyday life, people have to make decisions in uncertain situations in which they have incomplete information, but how individuals behave in such instances is influenced by their gender. Men are more likely to interpret any information about an investment opportunity “optimistically” and can more easily be persuaded into making risky financial decisions, suggests new...