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Can Movie Reviews Predict Box Office Success?
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Can Movie Reviews Predict Box Office Success?

When one thinks of movie reviews, one might see them as harbingers of success or failure at the box office. Some researchers have previously found that both positive and negative reviews correlate to box office revenues, and the effect of negative reviews diminishes over time. However, researchers at the University of California, Davis, suggest that...

When Countries Cut Taxes for New Ideas, Capital Investments Rise
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When Countries Cut Taxes for New Ideas, Capital Investments Rise

Corporate tax breaks for innovation lead to two kinds of economic growth: in capital investment and highly compensated jobs, according to a new study from a researcher at The University of Texas at Austin. Because innovation is key to growth in high-tech economies, one strategy has been to give companies a tax break for it....

The Importance of Social Media in Corporate Social Responsibility
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The Importance of Social Media in Corporate Social Responsibility

A new study by Dr. Lucie Kvasničková Stanislavská from Czech University of Life Sciences, Prague published in PeerJ Computer Science titled ‘Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management’ has found that social media is an increasingly important tool for companies to communicate their corporate social responsibility (CSR) efforts. The study analyzed...

Research Revealed the Advantages of Digital Technologies for Business Processes
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Research Revealed the Advantages of Digital Technologies for Business Processes

While the integration of business processes and digitization always were fundamental aspects of Industry 4.0, the COVID-19 pandemic has only accelerated the digital conversion of activities. However, while the benefits of digitization are apparent, it also poses new challenges to businesses. New digital tools and systems appear every day, and there is a constant need to integrate...

In ‘Air,’ Michael Jordan’s Silence Speaks Volumes About the Marketing of Black Athletes
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In ‘Air,’ Michael Jordan’s Silence Speaks Volumes About the Marketing of Black Athletes

The film “Air,” which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s about the beauty of design and the seduction of marketing. It’s about power suits, purple Porsches and Rolexes. It’s about white men languishing through midlife crises who salivate over the branding potential of a...

Study Finds Only One Type of Consumer Dictates Price
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Study Finds Only One Type of Consumer Dictates Price

Consumers differ in the way that they shop: some “showroom” by figuring out what they want at one kind of retail outlet and buying elsewhere; others conduct deep research and buy where they first find what they like; and other kinds of consumers are less particular and conduct only fairly limited research. Consumers who are...

When SEC Is Challenged, CEOs Notice
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When SEC Is Challenged, CEOs Notice

­­­­­­­­­­­­­­­­­­­­­In 2005, Siebel Systems, Inc., a California software company, challenged an enforcement action taken by the Security and Exchange Commission (SEC) that found the business had violated the Regulation Fair Disclosure (Reg FD) — a regulation implemented to prevent businesses from giving key analysts and investors insider information. The Siebel case went to the federal...

Alicia Keys and Moncler Genius Capture the Cool of New York
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Alicia Keys and Moncler Genius Capture the Cool of New York

The artist is the label’s latest co-creator, imagining garments that merge street style with the city’s characteristic elegance “Moncler and me go way back to when I was a little kid during those New York winters,” says Alicia Keys. “A Moncler was something you could see, but not quite reach yet. That high vision of...

11 Ways to Improve Airlines for Customers
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11 Ways to Improve Airlines for Customers

The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University of Missouri has used artificial intelligence to sort through thousands of customer reviews and identify where airlines are falling short. Sharan Srinivas,...