Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement rate per post is 0.37 percent; on Twitter, it is even lower at 0.05 percent. New research from the University of Notre Dame...
Researchers from University of Texas A&M and University of Texas at Austin published a new paper in the Journal of Marketing that examines how incumbent domestic companies can use marketing tools to counter the threat of foreign entrants after the domestic market is liberalized. The study, forthcoming in the September issue of the Journal of Marketing and titled “Effects...
New Study Key Takeaways: Tabletop technology contributes to an increase in $2 million in sales or $1 million in profit per month in the short-run for a restaurant chain. Technology serves as a “great equalizer” for wait staff, reducing performance gaps among workers. We’ve all been there… you’re out to eat and in need of...
An analysis of legal and regulatory strategies that may help combat rampant “photoshopping” and the portrayal of unrealistic beauty standards in advertising has been published in the American Journal of Law & Medicine. Researchers from Harvard University, Dickinson College and Michigan State University College of Law are calling for industry regulation to curtail the digital alteration...
Individuals on teams of diverse people working together can have better outcomes than those on teams with similar individuals, research as shown. But a new study by University of Michigan and Michigan State University researchers found that the very individuals who add diversity to their science teams surprisingly do not experience positive outcomes. Researchers examined diversity in...
Suppose you’re at a nice restaurant celebrating your anniversary. When a customer at a nearby table complains that it’s taking too long to get his meal, you and your spouse overhear the server’s brusque response. Would the server’s behavior prompt you to leave a smaller tip for your own meal? When people witness poor customer...
The green industry in the United States is comprised of production and wholesale nurseries and wholesale/retail distribution centers, as well as related marketing interests. While the green industry traditionally has been among the fastest growing business sectors in the U.S. national economy, recently some of its segments have become stagnant or have declined in economic...
Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5...
Although artificial intelligence (AI) often comes to mind when we think of the future of work, there is also a vibrant conversation about the structure of work and where work is going to be completed. The gig economy refers to a work context that consists primarily of short-term independent freelance workers contracting with organizations or...
Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web...
