Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers. The study forthcoming in the March issue of the Journal of Marketing is titled “Evaluating the Effectiveness of Retailer-Themed Super Saver Events” and is authored by Jonne Guyt...
Disney is not just for kids. That seemed to be a clear takeaway when Gucci sent a $4,500 plastic purse in the shape of Mickey Mouse’s head down the runway at Le Palace in Paris as part of its Spring/Summer 2019 collection. As it turns out, the appearance of one of Disney’s most well-known characters...
Twenty years after John Galliano first turned newspaper printed textiles into garments under the name of his Paris-based eponymous brand, as well as that of Christian Dior, Pretty Little Thing (“PLT”) decided to try its hand at it. The result? The Manchester-based fast fashion retailer – which has built a thriving business thanks to an...
Months after the dust settled on Fyre Festival, the “luxury” music festival gone awry, and after the failed-festival’s attendees had lodged their individual multi-million dollar lawsuits, citing everything from negligence to fraud, a handful of new lawsuits were filed in conjunction with the bankruptcy filing of Fyre Festival LLC. In a quest to recover the $16 million-plus...
Live chats between sellers and buyers can increase purchase probability of tablets by 15.9%. Sellers with low feedback scores benefit more from live chat conversations than sellers with high scores. Popular products sell even better after a live chat. Consumers are more likely to initiate a live chat conversation when the perceived risk of purchase...
A new study has shown that whilst people think advertising and political campaigns exploit psychological research to control their unconscious behaviours, ultimately they feel the choices they make are still their own. The research, led by Dr. Magda Osman from Queen Mary University of London, asked people to volunteer everyday examples of when they feel...
Communication and marketing experts place great weight on an organization’s relationship with its public stakeholders, and a new tool allows organizations to better measure and describe the nature of these relationships. “Traditionally, these relationships are measured using questionnaires, which provide only a static snapshot of how one party viewed an organization,” says Yang Cheng, co-author...
A new study by San Francisco State University Assistant Professor of Management Nara Jeong suggests that CEOs look to the White House for leadership on social responsibility — but not the way you might expect. It turns out that corporate leaders are less likely to act on their values when they’re in agreement with the...
A study out of the University of Hyogo in Awaji, Japan, details the stress-reducing benefits to office workers that even a small plant situated within easy viewing can impart. Masahiro Toyoda, Yuko Yokota, Marni Barnes, and Midori Kaneko explored the practical use of indoor plants to boost mental health among employees typically removed from exposure...
Knowing a company’s true sales can help determine its value. Investors, for instance, often employ financial analysts to predict a company’s upcoming earnings using various public data, computational tools, and their own intuition. Now MIT researchers have developed an automated model that significantly outperforms humans in predicting business sales using very limited, “noisy” data. In...
