Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web...
When thousands of fake Wells Fargo accounts came to light in 2016, the media scrutinized everyone behind the scandal, with the bank’s external auditor, KPMG, sharing print space in nearly every article. A new study from researchers at University of Colorado Denver, Bentley University, and Northeastern University found that the media blowback related to environmental, social and governance...
Although most organizations have begun embracing diversity and inclusion (D&I) practices tailored to individual differences (e.g., race, gender, age), few organizations consider how one’s social class background might affect workplace experiences. The new white paper, “Benefits of Socioeconomic Diversity to Organizations: How Organizations Can Promote and Benefit From Socioeconomic Diversity,” draws on research from various...
Belief in the “Prosperity Gospel” — that God financially blesses faithful followers — does not turn individuals into successful entrepreneurs. But prosperity beliefs can fuel values linked to entrepreneurial thinking, such as power and achievement, according to a Baylor University study. However, researchers found no direct relationship between prosperity beliefs and willingness to take risks,...
The potential of women for leadership roles is being overlooked, while men benefit from the perception that they will grow into the role, new research from the University of Kent shows. Researchers at the University’s School of Psychology carried out two experimental studies that suggest that women have to demonstrate high performance in order to...
Street food vendors are ubiquitous in low- and middle-income countries. They offer up quick, cheap, and diverse food and drink, while also serving as sources of employment and socialization. Yet because the stalls block sidewalks and supposedly drag down real estate values, urbanization projects commonly try to ban or relocate them. Street vendors, however, are...
Visual blends, which join two objects in an unusual, eye-catching way, are an advanced graphic design technique used in advertising, marketing, and the media to draw attention to a specific message. These visual marriages are designed to precipitate an “aha!” moment in the viewer who grasps one idea from the union of two images. For...
When individuals lack the skill or time to build an investment portfolio, they frequently invest in mutual funds. Ideally, mutual funds maximize client wealth by investing their clients’ assets in funds that best match the client’s investment strategy (low-risk, short-term, etc.). However, research by SDSU finance professor, Dr. Yaoyi Xi, and Dr. M. Babajide Wintoki...
Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...
Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...
