Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms’ customer engagement initiatives in social media and analyzes how firms seek to influence digital sentiment by shaping customers’ experiential interactions. The study, forthcoming in the November issue of the Journal...
A flexible schedule is one of the main advantages of freelance work. But don’t rejoice in your freedom just yet: self-employment often disrupts the balance between life and work and takes up more time than traditional office work. HSE University researchers Denis Strebkov and Andrey Shevchuk investigated the downsides of independent work. Disadvantages of the Benefits The advantages of self-employment...
Gucci is going carbon neutral. The Kering-owned brand announced on Thursday that it is upping the ante in its existing decade-long sustainability plan, and confirmed that it will be completely carbon neutral by the end of September. “A new era of corporate accountability is upon us and we need to be diligent in taking all steps...
A new Dartmouth study on how we use reward information for making choices shows how humans and monkeys adopt their decision-making strategies depending on the uncertainty of information present. The results of this study illustrated that for a simple gamble to obtain a reward, when the magnitude or amount of the reward is known but...
Artificial intelligence has become much more prominent in business processes recently, and was voted the number one trend in Society for the Industrial and Organizational Psychology’s (SIOP) Top 10 Workplace Trends for 2019. SIOP is currently celebrating Smarter Workplace Awareness Month to highlight trends like AI in an effort to help organizations grow and thrive...
Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report on working conditions in the Southern Indian garment industry powerhouse. Short production windows, cost pressures and constant fluctuations in orders by brands and retail chains like Nike,...
Mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer’s website but also in its stores. App users exhibit greater product returns. Retail mobile app users are likely to buy a more diverse range of products. Shoppers buy more when they access mobile apps for loyalty rewards programs,...
Strategy-makers in long-lived Japanese firms face a challenge to match generations of history and guidance with modern-day corporate challenges and change. A study by researchers from Lancaster University, Politecnico di Milano, UCL and Aaalto University, published in the Strategic Management Journal, reveals that in many Japanese firms, foundational ka-kun – loosely translated as family mottos –...
Influencer marketing is extremely widespread, yet ineffective. Eighty-six percent of companies use it as part of their social media strategy, but effectiveness remains low. For an influencer on Facebook, the average engagement rate per post is 0.37 percent; on Twitter, it is even lower at 0.05 percent. New research from the University of Notre Dame...
Researchers from University of Texas A&M and University of Texas at Austin published a new paper in the Journal of Marketing that examines how incumbent domestic companies can use marketing tools to counter the threat of foreign entrants after the domestic market is liberalized. The study, forthcoming in the September issue of the Journal of Marketing and titled “Effects...
