Street food vendors are ubiquitous in low- and middle-income countries. They offer up quick, cheap, and diverse food and drink, while also serving as sources of employment and socialization. Yet because the stalls block sidewalks and supposedly drag down real estate values, urbanization projects commonly try to ban or relocate them. Street vendors, however, are...
Visual blends, which join two objects in an unusual, eye-catching way, are an advanced graphic design technique used in advertising, marketing, and the media to draw attention to a specific message. These visual marriages are designed to precipitate an “aha!” moment in the viewer who grasps one idea from the union of two images. For...
When individuals lack the skill or time to build an investment portfolio, they frequently invest in mutual funds. Ideally, mutual funds maximize client wealth by investing their clients’ assets in funds that best match the client’s investment strategy (low-risk, short-term, etc.). However, research by SDSU finance professor, Dr. Yaoyi Xi, and Dr. M. Babajide Wintoki...
Women are on average 30% less likely to be called for a job interview than men with the same characteristics. In addition, gender bias is higher if the candidates have lower qualifications than if, in addition to what is required, they have knowledge of an additional language and more work experience. These are the conclusions...
Key Takeaways: If a brand handles negative publicity surrounding its celebrity endorser it can actually gain value. Some definitive action is always better than no response. Firing the celebrity endorser isn’t the only corrective action available to brands. Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS...
Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments. The study, “A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook,”...
Offering praise and having a good working relationship isn’t always enough to engender loyalty from staff – employees also need to feel that the relationship with their boss is important, according to new research. The study, led by Dr Allan Lee from the University of Exeter’s Business School, is the first of its kind to...
A Washington State University researcher says attractive businesswomen are considered less trustworthy, less truthful and more worthy of being fired than less attractive women. This “femme fatale effect,” as she and a University of Colorado colleague call it, goes beyond a commonly accepted explanation that attractive women simply aren’t seen as fitting in traditionally masculine...
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information about consumers to increase the effectiveness of mobile advertising based on customers’ location. A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall...
Research has increasingly shown that an employee’s ability to mentally detach from work and recoup during non-work hours is important for their well-being. But a new study co-authored by a Portland State University professor suggests the opposite is just as important: employees who mentally reattach to work in the morning are more engaged at work....
