Commerce

Cost transparency boosts sales when voluntarily instated by a business, as opposed to involuntarily. (Required by law) Increased trust enhances consumers’ willingness to purchase from businesses. Cost transparency is associated with a 21% increase in the probability of purchasing an item. Businesses don’t typically disclose information to consumers on how much it costs to produce...

The high cost of testing cannabis in California leads to higher prices for the consumer, which could drive consumers to unlicensed markets. A new study from researchers at the University of California, Davis, finds the safety tests cost growers about 10 percent of the average wholesale price of legal cannabis. The biggest share of this expense comes...

To achieve your goals you need passion, grit and a positive mindset – or expressed another way, the belief that you’ll succeed if you just keep at it. But what’s the connection between these factors, and what’s the most important one? That, it turns out, depends on who you are. A recent study has investigated...

The sudden stop of capital flow of a country means, according to experts, a bottleneck to its foreign finance, that is to say, the bankruptcy of the country, as it leads to the contraction of international capital flows and the purchase and sale of foreign assets. Early detection -which is key to the adequacy of...

The coronavirus pandemic is putting significant pressure on some retailers to expand their workforce and adapt to growing demands for essential goods, such as pharmacy products, food, and take out dining. Companies like Walmart, CVS and Amazon, have all announced plans to hire tens, sometimes hundreds of thousands of new employees. Patricia Campos-Medina, is co-director...

Physical distancing due to the coronavirus threat is at the root of the the online grocery delivery trend, but that doesn’t mean it, or other consumer habits adopted out of necessity, will completely go away once the pandemic has been contained, say John L. Stanton, Ph.D., professor of food marketing and Ernest Baskin, Ph.D., assistant professor of...

The “Monday Effect” is real – and it’s impacting your Amazon package delivery. So says researcher Oliver Yao, a professor of decision and technology analytics in Lehigh University’s College of Business. He’s found that the “Monday Effect” – that letdown of returning to work after a weekend, which is documented to impact finance, productivity and psychology...

The big idea Marketing reports indicate that black consumers long to feel authentically represented in advertising campaigns, especially black women. Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands. This line of thinking raised several questions for me: With...

Matching behavior with the way you feel – in other words, not faking it – is more productive at work and leads to other benefits, according to a new study co-authored by Chris Rosen, management professor in the Sam M. Walton College of Business at the University of Arkansas. Rosen helped design and write a...