Consumers who use the Internet to learn about products are increasingly looking at online reviews to make purchasing decisions. The growing interest in online product reviews for legitimate promotion has been accompanied by a rise in fraudulent reviews; these are reviews placed by firms that artificially inflate ratings of their own products, or reviews by...
It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact, says marketing professor Amna Kirmani at the University of Maryland’s Robert H. Smith School of Business. Kirmani, editor-in-chief of the Journal of Consumer Psychology and...
The study by WMG, University of Warwick and Blue Yonder examines how retailers have responded to the COVID-19 pandemic to ensure their survival The report highlights many points, particularly the need for human intervention as existing processes couldn’t keep up with changes in the markets Going forward future systems will need to be more robust...
In June 1348, people in England began reporting mysterious symptoms. They started off as mild and vague: headaches, aches, and nausea. This was followed by painful black lumps, or buboes, growing in the armpits and groin, which gave the disease its name: bubonic plague. The last stage was a high fever, and then death. Originating...
Fishing for a living can seem so Zen – a time to be in the moment, just the fisher, the boat, the water. Yet scientists are throwing a bit of shade on that perception, showing all the arrangements before and after the fish takes the bait – including the bait itself, in fact – must...
Many organizations arrange employees into groups, and research has recognized the importance of groups having access to resources (e.g., labor, knowledge, raw materials, technology, financial capital), as well as how they use those resources to ensure optimal performance. These studies have shown that groups with the same resources vary in how they use what is...
Cost transparency boosts sales when voluntarily instated by a business, as opposed to involuntarily. (Required by law) Increased trust enhances consumers’ willingness to purchase from businesses. Cost transparency is associated with a 21% increase in the probability of purchasing an item. Businesses don’t typically disclose information to consumers on how much it costs to produce...
The high cost of testing cannabis in California leads to higher prices for the consumer, which could drive consumers to unlicensed markets. A new study from researchers at the University of California, Davis, finds the safety tests cost growers about 10 percent of the average wholesale price of legal cannabis. The biggest share of this expense comes...
To achieve your goals you need passion, grit and a positive mindset – or expressed another way, the belief that you’ll succeed if you just keep at it. But what’s the connection between these factors, and what’s the most important one? That, it turns out, depends on who you are. A recent study has investigated...
From 2007 to 2009, the Great Recession affected Las Vegas more than anywhere else in the United States. The Las Vegas’s economy will, once again, be dealt a difficult hand as a result of the COVID-19 global pandemic, according to Stephen M. Miller, director of the Center for Business and Economic Research (CBER) and economics professor at...
