Commerce

Physical distancing due to the coronavirus threat is at the root of the the online grocery delivery trend, but that doesn’t mean it, or other consumer habits adopted out of necessity, will completely go away once the pandemic has been contained, say John L. Stanton, Ph.D., professor of food marketing and Ernest Baskin, Ph.D., assistant professor of...

The “Monday Effect” is real – and it’s impacting your Amazon package delivery. So says researcher Oliver Yao, a professor of decision and technology analytics in Lehigh University’s College of Business. He’s found that the “Monday Effect” – that letdown of returning to work after a weekend, which is documented to impact finance, productivity and psychology...

The big idea Marketing reports indicate that black consumers long to feel authentically represented in advertising campaigns, especially black women. Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands. This line of thinking raised several questions for me: With...

Matching behavior with the way you feel – in other words, not faking it – is more productive at work and leads to other benefits, according to a new study co-authored by Chris Rosen, management professor in the Sam M. Walton College of Business at the University of Arkansas. Rosen helped design and write a...

Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers’ daily activity on social media. Brands could use this to analyze potential customers. The researchers’ method combines powerful statistical modeling techniques with machine learning-based image recognition. Associate Professor Toshihiko Yamasaki and his team from the Graduate School...

Women-only business networks fail to boost female entrepreneurship and instead serve to marginalise further the very people they seek to help. New research from the University of Edinburgh Business School, Lancaster University Management School and Dublin City University Business School, published in the Journal of Economic Geography, found the networks are unable to overcome bigger societal...

In today’s world, most workers are highly specialized, but this specialization can come at a cost – especially for those on the wrong team. New research by Harvard’s Growth Lab uncovers the importance of teams and coworkers when it comes to one’s productivity, earning potential, and stays of employment. The research – recently published in the journal Science...

To get more participants in online auctions and drive up the winning bid prices, two things matter: how long an auction is active and the day of the week it closes, finds researchers from the University Maryland, Stanford University, University of Pennsylvania and Indiana University. Forthcoming as “Managing Market Thickness in Online B2B Markets” in Management...

Power in the workplace does not stop women’s exposure to sexual harassment. On the contrary, women with supervisory positions are harassed more than women employees. These are the results from a new study from the Swedish Institute for Social Research at Stockholm University, which examined the conditions in Sweden, USA and Japan. By analyzing the...

Key Takeaways:   Behavioral targeting of personalized advertising (cookies) doubles online ad prices. Most American consumers choose not to opt-out of targeted online advertising. How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of “cookies” that the site told you will enhance your...