Business

Home Business
Embracing Sustainable Practices Would Help Some Winery Tasting Rooms Stand Out
Post

Embracing Sustainable Practices Would Help Some Winery Tasting Rooms Stand Out

Wineries in the mid-Atlantic region should consider recycling and encouraging their customers to bring bottles to their tasting rooms for refilling to distinguish their businesses from so many others, according to a team of wine-marketing researchers who surveyed consumers. With competition to attract visitors stiff and still growing among the hundreds of wineries in the...

Women CEOs Judged More Harshly Than Men for Corporate Ethical Failures
Post

Women CEOs Judged More Harshly Than Men for Corporate Ethical Failures

People are less likely to support an organization after an ethical failure if the business is led by a woman, according to a study published by the American Psychological Association. However, organizations led by women endure less negative backlash for competence failures than those headed by men. “Our study found that consumers’ trust in, and...

Study Shows Shoppers Reject Offers Made Under Time Pressure
Post

Study Shows Shoppers Reject Offers Made Under Time Pressure

Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited offers is a common retail pricing strategy. Examples include the doorstep seller who claims that they are currently ‘in the area’ but will not be returning; the telephone seller who makes a ‘special...

Entrepreneurs: Get the trademark to succeed, research says
Post

Entrepreneurs: Get the Trademark to Succeed, Research Says

Startups and entrepreneurs should spend the effort and money to obtain trademarks, because trademarks help them succeed in both product and financial markets, researchers say. In a paper presented today at the Financial Management Association annual meeting in New Orleans, researchers said the trademark portfolio held by an entrepreneurial firm is an important determinant of...